Branding is central to your business communication strategy. Without a clear distinguishable identity, your messages will lack impact. Visual communication is a critical influencing factor to how a client will perceive you. Branding is therefore about identifying and articulating your key discernible edge in the marketplace, and translating that visually through your logo and business identity.
Our process typically seeks to undertake the following steps.
- Audit of current marketing channels and materials
- Audit of competitors and materials
- Specification of branding brief/strategy
- Development of a logo
- Development of a corporate style guide
Your logo is your most visible aspect of your branding, and is the foundation from which all other visual communication design extends. It is therefore important to ensure this design process is done correctly.