Redalto Communications Support Site
Question: Keyword Report
This question relates to category Internet Marketing
Answer:
A Keyword Report will help to identify the correct keywords to target.
What are keywords?
These are the words/ terms that people input into a search engine in order to find your website or your competitors’ website. It is important to know which are the most popular keywords used to find your service in order to best target your website to search engine results.
Why is a keyword report important?
It’s no use investing time and money into SEO if you are targeting the wrong keywords. Are the keywords you think people are using actually being typed into the search engines? Or will you be ranked number 1 for a keyword that no-one is looking for. How many competitors do your keywords have and is it maybe best to target a keyword with a few less hits per day, but has much less competitors? You may find that your keywords are too competitive and therefore it would be more cost effective to target alternate keywords.
To best assess this it is useful to purchase a Keyword Report that can give you the following information:
- Perform a full thesaurus search of related keywords (up to 50)
- Determine the popularity of each keyword (total searches per keyword)
- Determine the number of competitors (other websites) currently found with those keywords
- Present a selection of targeted keywords based on a ratio of highest number of searches vs. least number of competitors (most optimal keywords).
View our Search Engine Optimisation plans for more information.
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- Author: Sales & Marketing
- Created on: 21 Dec 2008
- Views: 2378
- Last modified: 21 Dec 2008
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